The session will be focusing on business development in an innovative way. Business development of the legal market is changing.
With all the information that is offered freely around the globe and an increase in competition not only among law firms but also with other service providers, effective business development is the future, even more than it used to be before.
The COVID-19 also influences/d heavily the way lawyers do business development. As there are many different types of lawyers, there is not one right approach for business development but many different ones. Each and every lawyer needs to develop their own style that suits them best.
We are thinking of inviting different types of speakers with different approaches to business development (i.e. representatives of small firms vs large firms vs in-house).