AIJA 60th International Young Lawyers’ Congress, Singapore

Academic PROGRAMME

ASIA AS AVANT-GARDE: NEW DISTRIBUTION FORMS – THE RISE OF SOCIAL MEDIA AS SALES CHANNEL

Organised by the Trade, Retail, Agency, Distribution, E-commerce (T.R.A.D.E.) Commission

Session #13

Date & Time

Location

Wednesday, 24 August

16:45 – 17:45 SGT

Melati Main Ballroom 4003-4 + 4103-4 – Level 4/Sands Convention Centre

Description

We aim to invite an external key note speaker to address the main topic of the session. We will then have a short panel discussion with a mix of local members and foreign members to discuss the keynote address and some other relevant questions.

These might include: exploring the shaping of new protocols; creating/developing new opportunities for growth in (SE) Asia’s (internet) economy; the use of e-payment ecosystems; how can start-ups and foreign companies enter the Asian e-commerce market and remain competitive? the rise of social media as sales channel of distribution (“social commerce”).

Speakers & Moderators

Elena Kadelburger

Underwood Solicitors LLP, United Kingdom

Bio

Elena joined the Underwood Solicitors LLP in April 2018. She is part of the business services team advising clients on numerous commercial contracts as well as the commercial dispute resolution department where she assists clients in a wide range of disputes and areas. She also assists with employment law matters.

She completed her law degree at King’s College London and Zurich University (CH) and finished the LPC at BPP University College. Prior to joining the firm, Elena worked as a paralegal in the litigation and arbitration departments at a UK Top 100 firm and later a US firm in the City. She then undertook her training contract at a boutique international firm.

Elena speaks English, Italian, Swedish, German and is conversational in French.

Loren Leung

Bird & Bird LLP, Singapore

Bio

Loren is a senior associate in the Tech & Comms team, based in Singapore and Sydney. She advises a broad spectrum of clients across APAC on all aspects of technology, media and telecoms law.

Her clients range from large multinational corporations and fast-growth technology companies, through to start-ups expanding in the APAC region.

In particular, she advises clients across a broad range of industries on complex commercial transactions with a focus on technology. She advises regularly on sourcing and outsourcing, software development and licensing, and strategic collaborations and partnerships.

She also have extensive experience advising on data protection and cybersecurity matters. This includes assisting with regulatory compliance across multiple jurisdictions, designing internal policies, helping companies prepare for and respond to data or cybersecurity incidents, and engaging with regulators on policy submissions and in the event of breach.

In addition, she advises both traditional and new media companies, as well as tech companies moving into the media space, on content compliance, licensing, and regulation. This is a particular exciting sector in a world of digitisation and content proliferation.

David Roche

Aramis Law, France

Bio

David is a partner in the Information Technology and Intellectual Property team at Aramis. He advises and litigates, in particular in the field of new technologies and regulatory matters. David joined Aramis in 2011 after several experiences in law firms and in the legal department of Arkema. David is a graduate of the University of Aix-Marseille III (Master 2 in corporate law and taxation) and of the University of Montpellier (Master 2 in business contracts).

He is a member of AIJA and ADAN (Association pour le Développement des Actifs Numériques). He speaks French, English and Italian.

Vinh (Richard) Luu

Asia Legal, Vietnam

Bio

Vinh (Richard) is a Founder and Managing Partner of Asia Legal.

Prior to setting up Asia Legal, Vinh was former Head of M&A and Foreign Investment Department of a long-established law firm specializing in legal and advisory services and dispute resolution in Vietnam, with offices in both Vietnam and Singapore.

Vinh also spent several years working for a well-known business law firm, headquartered in Ho Chi Minh City, in a role of Head of Hanoi Office, where he advised on foreign investment, corporate & commercial matters, cross-border mergers & acquisitions, corporate restructurings, property & construction and dispute resolution.

Before taking on the role of the Head of Hanoi Office of the above business law firm, Vinh served for several years as the Senior Manager and Assistant to a major local law firm based in Hanoi. There he managed, supervised and coordinated the legal team. In that role, he provided legal advice in the areas of international trade, cross-border mergers & acquisition, employment and labour, incorporation and foreign direct investment. He also developed and refined the strategic direction and implementation of legal consultancy services.

Vinh is an Accredited Mediator of Center for Effective Dispute Resolution (UK), and Vietnam International Commercial Mediation Center, Associate of Chartered Institute of Arbitrators (UK), and Arbitrator of Southern Trade Arbitrator Centre. He is also a Visiting Lecturer of Judicial Academy of Vietnam, a body established under the Ministry of Justice to provide professional training for judges, lawyers, bailiffs, notaries, and other officials in Vietnam.

Vinh studies LLM in International Trade and Economic Law from University of the West of England (UK).

Daniel Choo

Singapore Corporate Counsel Association, Singapore

Bio

Daniel serves as Co-President of the Singapore Corporate Counsel Association (SCCA), and is the Co-Chair of Data Protection & Cybersecurity Chapter and Student Chapter. He is also part of the Executive Committee (representing SCCA) with In-house Counsel Worldwide (ICW).

Daniel is also currently Associate General Counsel and Privacy Responsible (APAC), Asia Pacific at Bruker, a German & American based manufacturer of high-performance scientific instruments and medical devices. Daniel heads the APAC legal team that covers legal & compliance, M&A, data protection/privacy matters for China, India, Japan, Korea, Australia, New Zealand, Singapore, Malaysia and Thailand. Daniel graduated with a degree in law from University of Leeds. He holds active IAPP Certificates such as CIPP/A, CIPM and CIPP/E. Recently, he completed the SAL-INSEAD Legal Leadership Programme.

Kineta Kelsall

Jellyfish, United Kingdom

Bio

Kineta is a certified Meta and LinkedIn Facilitator, Meta Media Planning and Buying Strategist, and Global Social Media Trainer passionate about the psychology behind online human interactions. She is responsible for training businesses globally on paid and organic strategies across the big seven platforms: Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, and Snapchat. She also volunteers in the education sector, helping young adults and students get prepared for full-time employment.

Academic PROGRAMME

ASIA AS AVANT-GARDE: NEW DISTRIBUTION FORMS – THE RISE OF SOCIAL MEDIA AS SALES CHANNEL

Date & Time

Location

Description

Speakers & Moderators

Elena Kadelburger

Underwood Solicitors LLP, United Kingdom

Loren Leung

Bird & Bird LLP, Singapore

David Roche

Aramis Law, France

Vinh (Richard) Luu

Asia Legal, Vietnam

Daniel Choo

Singapore Corporate Counsel Association, Singapore

Kineta Kelsall

Jellyfish, United Kingdom

Session Coordinators

Elena Kadelburger

Underwood Solicitors LLP, United Kingdom

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